Our group picked had picked Jane Norman to Re-Brand as Jane Norman is failing miserably. Our overall group presentation looking into the brand, why its failing and our re-branding of the store is shown below.
Here is a Bibliography of all the websites both myself and our group have used:
PESTEL - Jane Norman
Political - Administration
- http://www.fashionunited.co.uk/fashion-news/design/jane-norman-enters-administration-2014062421534
Economic- Inflation
Legal- Consumer Rights
SWOT - Jane Norman
• http://www.business-sale.com/blog/business-news/3492/so-long-and-farewell-the-five-biggest-names-to-leave-uk-high-streets-since-2013
• http://www.theguardian.com/business/2014/jun/24/jane-norman-stores-close-administration-uk
• http://en.wikipedia.org/wiki/Jane_Norman
• http://www.graphitecapital.com/
• http://en.wikipedia.org/wiki/Graphite_Capital
• http://en.wikipedia.org/wiki/Edinburgh_Woollen_Mill
• http://en.wikipedia.org/wiki/Jane_Norman
• http://en.wikipedia.org/wiki/Baugur_Group
• http://www.thisismoney.co.uk/money/news/article-1592326/Baugur-snaps-up-Jane-Norman.html
• http://www.independent.co.uk/news/business/analysis-and-features/jane-norman-fights-baugurs-legacy-to-the-high-street-2299340.html
• http://www.retail-week.com/baugurs-bankruptcy/2013775.article
http://www.janenorman.co.uk/about-us/
http://companycheck.co.uk/company/SC392903/JANE-NORMAN-LIMITED/company-summary
http://www.bbc.co.uk/news/business-13977255
http://www.telegraph.co.uk/finance/2839510/Jane-Norman-sold-for-70m.html
http://en.wikipedia.org/wiki/Graphite_Capital
http://en.wikipedia.org/wiki/Edinburgh_Woollen_Mill
http://www.ewm.co.uk/corporate
http://www.theguardian.com/business/2014/jun/24/jane-norman-stores-close-administration-uk
http://www.financepractitioner.com/finance-and-business-quotes/brands
Facts and Statistics
http://www.primark.com/en/whats-new http://www.janenorman.co.uk/dresses http://www.clothingattesco.com/women/dresses/icat/womens-dresses http://www.newlook.com/shop/womens/dresses_10019 http://store.americanapparel.net/dresses_cat33449 http://www.riverisland.com/women/dresses/_/N-7zk http://www.hm.com/gb/subdepartment/LADIES?Nr=4294960578 http://www.topshop.com/en/tsuk/category/clothing-427/dresses-442 http://www.zara.com/uk/en/woman/dresses-c269185.html http://www.allsaints.com/women/dresses/ http://www.whistles.com/women/clothing/dresses/
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