During this lecture we were introduced to 'Creative Industries'. Finding out about the Social Impact Who gets what profit from a shirt?, Buying Strategies, The Challenge of Traceability, Lifestyle thinking in fashion design process and overall knowledge of the Fast Fashion Vicious Circle.
After the lecture our group had to create a brand matrix. The group chart shows how we positioned high street brands starting from low price at the bottom to high priced brands at the top.
No comments:
Post a Comment