During our recent trip to Paris our groups had to conduct a shop report, finding out the differences within their shops.
I had taken photographs showing some of the shops layout and how they present the clothing from the shop windows.
- The Palais Garnier
During this visit to The Palais Garnier, I found that the shopping centre had a huge varity of high end brands. The clothing was hungry on rails with each brand clearly sign posted very similar to Selfridges at Oxford Street London.
Key Shapes:
•large round sleeves
•Pleated structural areas work into the designs
•Hangers were wooden presented with each designer name inprinted into them.
•Noticed a lot of digital prints on most designers jackets and jumpers.
Main Fabrics included:
•PVC
•Wool
•Foil/Holographic fabrics
•Furs
Trimmings:
•leather
•PVC
Through wondering the streets of Paris, I took photos of window shop displays showing how the brands present their clothing both inside and outside a few designer brands...
Marc Jacobs 'Book Marc' Shop
I had also gone inside a few Vintage shops in the area 'Pyramides'. This particular vintage shop was a treat..
This Vintage shop displayed a whole range of different clothes.
Fabrics included: Real Furs, real Leathers, Suede, Denim, Wool, Silk & Cotton.
Trimmings: there were lots of items with leather trimmings.
Key Shapes: Varity of different shapes
Branding: Labels were string attached paper hand written details. they had Wooden Hangers to display the garments, also folded jeans on tables.
Staff presentation worked well with the whole look of the shop, they wore Vintange clothing styled quite quirky/retro.
Overall looking at the shops and comparing them to most London shops I would say the vintage shops in Paris are presented much better. They had a much different variety of vintage pieces & the shops were always kept tidy by a member of staff.
