'Mapping Your Fashion Profession'

Both BA Fashion & FAD were all introduced to the 'Mapping Your Fashion Profession' unit on 1/10/14 . This brief is all about understanding fashion marketing and branding. For me, its not the most interesting part of the course, however it is vital to know all the aspects of the fashion industry. After the lecture explaining this unit, we got into groups and we spoke about market segmentation, and then looked into tribes/consumers. Thinking about what consumers we would potentially aim our brand at. I found looking at the different tribes very interesting. Some of the tribes that we had looked at I had never come across before. Finding out about tribes such as 'Dollar Dad’s' that I hadn't heard of, was quite inspiring during our group discussion. I am looking forward to developing this unit.